Marketing & CommunityDigital Skills

Product Marketing

Unveil the art and science of effectively bringing tech products to market with our comprehensive Product Marketing Course. Designed to empower aspiring marketers and tech enthusiasts, this dynamic course offers a deep dive into the strategies, tools, and techniques that drive the success of cutting-edge products in today's competitive landscape.

Lessons

48

Length

4h 15m

Level

All levels

Certificate

Included

Where can I learn Product Marketing online? You can learn Product Marketing online at More Techies Academy. The Product Marketing course is self-paced, with video lessons (48 lessons), practical assignments and a certificate you can share and verify. Enrol at https://academy.moretechies.co/courses/product-marketing.

About this course

Unlock the secrets to successful product marketing with our comprehensive course. Learn strategies for identifying target markets, creating compelling messaging, and executing effective campaigns to drive sales and increase brand awareness. Master the art of positioning your product to stand out in a crowded marketplace and gain the skills needed to effectively market your products to the right audience. Through engaging lectures, real-world case studies, and interactive workshops, you'll gain a holistic understanding of product marketing fundamentals. From market research and segmentation to crafting compelling value propositions, you'll learn how to captivate your target audience and create impactful messaging that resonates.Guided by seasoned industry professionals, you'll discover the intricacies of go-to-market strategies, pricing models, and positioning tactics tailored specifically for the tech sector. Harness the power of digital marketing channels, social media, and data analytics to optimize your product's reach and impact.By the end of the course, you'll have honed your skills in creating marketing plans that align seamlessly with product development, fostering customer loyalty, and driving sustained growth. Whether you're a tech entrepreneur, marketing enthusiast, or simply eager to master the art of promoting tech innovations, our Product Marketing Course is your gateway to unlocking unparalleled success in the tech-driven marketplace. Enroll today at More Techies Academy and embark on a transformative journey to become a proficient product marketer in the ever-evolving world of technology. What you’ll learn • What product marketing is • Difference between a PM and a PM • Qualitative vs quantitative research • Learn the relationship between pricing and branding • Difference between positioning and messaging • Product launches Requirements You will need an internet enabled device No previous product marketing experience is needed.

Course content

9 modules · 48 lessons · 4h 15m

01Introduction to Product Marketing5 lessons
  • What is Product Marketing? 7m
  • The PMM Playbook 5m
  • Understanding a Product’s Lifecycle 5m
  • Difference between a PM and a PMM 1m
  • Product Marketing Metrics that matter 9m
02Understanding Market Trends and Product Marketing Research6 lessons
  • Qualitative vs quantitative research 3m
  • Win-loss interviews 3m
  • Customer feedback 3m
  • Observations + the rest of your market 3m
  • Competitor intel 3m
  • Validating your hypothesis 2m
03Personas5 lessons
  • What are personas? 3m
  • B2B Persona Templates 3m
  • B2C Persona Templates 2m
  • Buyer Persona vs User Persona 3m
  • Using Personas Effectively 3m
04Pricing and Packaging6 lessons
  • Understanding Pricing and Branding 2m
  • Factors influencing Pricing 3m
  • Cost-plus Pricing 2m
  • Competitor-based Pricing 2m
  • Value-based Pricing 1m
  • Dynamic Pricing 2m
05Positioning and Messaging6 lessons
  • Difference between positioning and messaging 4m
  • Crafting your Positioning Statement 2m
  • How to approach positioning 3m
  • Building your messaging template 4m
  • Communicating your messaging work 1m
  • Utilizing a storytelling framework 6m
06Go-To-Market5 lessons
  • Benefits of a Go-To-Market Strategy 3m
  • Important elements in a GTM Plan 3m
  • Types of Product Launches 3m
  • Acquisition and Engagement channels for Product Launches 4m
  • Analysis and Optimization 2m
07Sales Enablement5 lessons
  • The role of PMMs in Sales Enablement 2m
  • Sales Enablement Fundamentals 4m
  • Internal Sales Assets 3m
  • External Sales Assets 2m
  • Getting Sales Team Bought in 4m
08Course Review, Case Study Campaign Execution2 lessons
  • Review 1 7m
  • Review 2 7m
09Bonus Resource8 lessons
  • Building Your Personal Brand 12m
  • 5 Reasons Why A Personal Brand Is Important 11m
  • How Your Personal Brand Can Build The Business 8m
  • How To Build Your Personal Brand 18m
  • Content Creation For Personal Brands 17m
  • Setting Up Your CV 7m
  • Setting Up Your Portfolio 11m
  • Linkedin For Success 12m

Frequently asked questions about Product Marketing

How much does the Product Marketing course cost?

The Product Marketing course costs ₦50,000 or $120. You can pay in Naira or US Dollars through secure checkout, and it is also included with More Techies Plus.

Do I get a certificate for Product Marketing?

Yes. When you complete the course requirements you receive a certificate of completion. Anyone can verify it online at https://academy.moretechies.co/verify using the certificate code.

How long does it take to learn Product Marketing?

Product Marketing is self-paced, so you set the speed. It has 48 lessons and about 4 hours 16 minutes of video. You keep access to the lessons so you can revisit them.

Is the Product Marketing course good for beginners?

Product Marketing is rated all levels. No prior experience is needed.

How do I pay for Product Marketing?

Pay securely online in Nigerian Naira or US Dollars. You do not need an account before paying: your account is created the moment your payment goes through, and you can start learning immediately.

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