Product Marketing
Unveil the art and science of effectively bringing tech products to market with our comprehensive Product Marketing Course. Designed to empower aspiring marketers and tech enthusiasts, this dynamic course offers a deep dive into the strategies, tools, and techniques that drive the success of cutting-edge products in today's competitive landscape.
Lessons
48
Length
4h 15m
Level
All levels
Certificate
Included
Where can I learn Product Marketing online? You can learn Product Marketing online at More Techies Academy. The Product Marketing course is self-paced, with video lessons (48 lessons), practical assignments and a certificate you can share and verify. Enrol at https://academy.moretechies.co/courses/product-marketing.
About this course
Course content
9 modules · 48 lessons · 4h 15m
01Introduction to Product Marketing5 lessons
- What is Product Marketing? 7m
- The PMM Playbook 5m
- Understanding a Product’s Lifecycle 5m
- Difference between a PM and a PMM 1m
- Product Marketing Metrics that matter 9m
02Understanding Market Trends and Product Marketing Research6 lessons
- Qualitative vs quantitative research 3m
- Win-loss interviews 3m
- Customer feedback 3m
- Observations + the rest of your market 3m
- Competitor intel 3m
- Validating your hypothesis 2m
03Personas5 lessons
- What are personas? 3m
- B2B Persona Templates 3m
- B2C Persona Templates 2m
- Buyer Persona vs User Persona 3m
- Using Personas Effectively 3m
04Pricing and Packaging6 lessons
- Understanding Pricing and Branding 2m
- Factors influencing Pricing 3m
- Cost-plus Pricing 2m
- Competitor-based Pricing 2m
- Value-based Pricing 1m
- Dynamic Pricing 2m
05Positioning and Messaging6 lessons
- Difference between positioning and messaging 4m
- Crafting your Positioning Statement 2m
- How to approach positioning 3m
- Building your messaging template 4m
- Communicating your messaging work 1m
- Utilizing a storytelling framework 6m
06Go-To-Market5 lessons
- Benefits of a Go-To-Market Strategy 3m
- Important elements in a GTM Plan 3m
- Types of Product Launches 3m
- Acquisition and Engagement channels for Product Launches 4m
- Analysis and Optimization 2m
07Sales Enablement5 lessons
- The role of PMMs in Sales Enablement 2m
- Sales Enablement Fundamentals 4m
- Internal Sales Assets 3m
- External Sales Assets 2m
- Getting Sales Team Bought in 4m
08Course Review, Case Study Campaign Execution2 lessons
- Review 1 7m
- Review 2 7m
09Bonus Resource8 lessons
- Building Your Personal Brand 12m
- 5 Reasons Why A Personal Brand Is Important 11m
- How Your Personal Brand Can Build The Business 8m
- How To Build Your Personal Brand 18m
- Content Creation For Personal Brands 17m
- Setting Up Your CV 7m
- Setting Up Your Portfolio 11m
- Linkedin For Success 12m
Frequently asked questions about Product Marketing
How much does the Product Marketing course cost?
The Product Marketing course costs ₦50,000 or $120. You can pay in Naira or US Dollars through secure checkout, and it is also included with More Techies Plus.
Do I get a certificate for Product Marketing?
Yes. When you complete the course requirements you receive a certificate of completion. Anyone can verify it online at https://academy.moretechies.co/verify using the certificate code.
How long does it take to learn Product Marketing?
Product Marketing is self-paced, so you set the speed. It has 48 lessons and about 4 hours 16 minutes of video. You keep access to the lessons so you can revisit them.
Is the Product Marketing course good for beginners?
Product Marketing is rated all levels. No prior experience is needed.
How do I pay for Product Marketing?
Pay securely online in Nigerian Naira or US Dollars. You do not need an account before paying: your account is created the moment your payment goes through, and you can start learning immediately.
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